Let’s talk packaging and planogram to get you in control again of a winning strategy for retail! But if you understand why buyers place your product in different locations (FYI packaging is a key determining factor that can shift things for you!) – you can be on the offense and influence your product placement in stores.
Many people think retail placement is a passive game – wherever your buyer decides to put you, is where your lot in life is. Where your product is located inside of a store AND on a shelf makes a difference in your retail sales!īelieve it or not – where your product is located inside of a store AND on a shelf makes a difference in your retail sales!
